Curating Content for Effective Social Marketing - Part 1

Part 1 of 2 What is content marketing/What is content curating?

Just recently Forbes wrote an article titled “5 Big Brands Confirm That Content Marketing Is The Key To You Consumer”, making claims such as “2012 has been the year of growth for content marketing.” So what is content marketing? Simply put it is a form of marketing that involves the creation or curating of content in order to attract and engage current or potential consumers for the purpose of profit.


So what exactly is a content curator? A museum curator is a custodian who takes care of the objects in the museum, a content curator is a publisher, who editorially collects the best content about a certain topic, enhances it, and redirects it to a specific audience. Content curating frees marketers from always having to constantly create their own content. Remember you must walk before you can run, and curating content allows you to gradually build your presence and find your direction. For example, a B2B or B2C marketer can easily capture eyes by curating and sharing content in his or her industry, whether the marketer or others create that content.


We’ve all heard the phrase “content is king”, meaning that informative and credible content is vital to effective marketing. Most marketers know the line from the movie Field of Dreams: “build it and they will come”, but building content day after day is a daunting task to say the least. So in this walking stage, curate the content, it keeps an audience coming back by redirecting content that others built. To become a thought leader in any realm of expertise, it’s important to find, filter, and feed credible content to an audience while adding value. As one blogger points out “Wrapping it [content] with my own thoughts and ideas to perhaps apply a different take or perspective… I call that Inspired Curation.”


Inspired curation requires the strength, skills, and tools to stand and aim that enhanced content in the right direction. How do you do that? Read Part 2 of this blog post in the first week of January to find out!