Welcome to Kurryer’s new blog.

Twenty years ago, I was asked by my manager at Microsoft to become an evangelist for our product (Microsoft Access, wow!). My mission: to get our team members, other employees at Microsoft, and our partners to get to know Access, to know our competition, and to be able to tell the story of why Access was better.

I didn’t know it at the time but that was my first experience with brand advocacy – people, some closer than others, telling the story of my product. 

As it turns out, I spent the last twenty years of my professional career focusing on the same types of problems: how do you find the right advocates, build great relationships and help them help you tell a story and land a product. In that time I’ve worked with big companies and small, VC funds and startups, tech firms, restaurants and realtors, even political campaigns, non-profits, and community groups.

Every one of these clients came to me with one question: what can I do to get more people to tell my story? Most didn’t know it but they were actually asking me to help them set up some form of advocacy effort and program.

Along the way, I started Ethofy and we delivered hosted solutions for brand advocacy to Microsoft, Lenovo, IBM, Toshiba, Seagate and others. Our latest product, Kurryer, helps our customers do something totally new: bridge the needs of sales and marketing groups, employees, partners and volunteers into a single coordinated social brand advocacy experience.

But, back to this blog – I want to create some place where our team can share ideas, tips, tricks, insights and observations about brand advocacy. Most of all, I hope we can take our team’s experience in this area (over 60 years!) and translate it into something useful to each of you.

We’d also love to hear from you at the same time – what do you think of brand advocacy in social, is it something you’re focusing on, are there challenges you see ahead, is there a tough problem you’re facing today? Post that here and let’s all figure it out together.


Cheers to all,



Dan Frumin