In recent months, the news media has been all over a story called “the rise of the empowered customer.” Experts proclaim that customers surpass salespeople in product knowledge.
In fact, the Kurryer team has already debated this state of affairs here on the blog.More...
There’s an old saying that goes, “Time waits for no one.” The same can be said of product development. No one can stop the march of time or the need to constantly update, upgrade or improve products. Thanks to cloud computing, we can now adapt to changing market demands much faster than we could just five years ago. That one factor alone has a major impact on how quickly we roll out new generations of Kurryer.More...
There’s a lot going on these days — and much you can say about the year ahead. You could focus on the obvious, like the growth of mobile, or the obscure, like the subtle changes in the ways consumers pay for products and services. The most interesting development for me is the growth of what I refer to as assistive or concierge software. More...
Rob Savette, Ethofy’s VP of sales and marketing, guest blogs today and delves into the world of cybercrime with Network Computing Architects.
I’ve known Thomas (Tom) Gobeille for a while now – he’s the president and CEO of Network Computing Architects (NCA). Based in the Seattle suburb of Bellevue, NCA is one of the top security consulting firms in the industry, and they recently deployed Kurryer among their sales force.
Tom is a recognized thought leader in the IT world, and has a bird’s eye view into information security and other leading edge technologies. For this interview, Tom agreed to answer a few questions about the current threat landscape regarding cybercrime and what every business should consider. He also discussed some of the upcoming trends he sees among NCA’s own extensive partner network.
Rob: Are you seeing any new issues or trends emerging among your customers?More...
We are very pleased to announce that Network Computing Architects Inc. (NCA) has deployed Kurryer™, our powerful social sales platform, among its sales force.
NCA is a rapidly growing, quality-driven technology provider of services and telecommunication products for businesses of all sizes in the Pacific Northwest and on the West Coast. The company specializes in the design, installation and maintenance of telecommunications services, network infrastructure, remote-access solutions and information security.More...
The other day I came across an interesting piece of research – sales of mobile phones dropped in 2012 for the first time since 2009 [ Tweet This ], pretty shocking stuff. Even more surprising is that the title of this blog is ‘The Smart Mobile world keeps growing’ – why would that be the title of a blog post that starts out by saying that mobile phone sales are down? More...
Have you been hesitant to ask your employees to act as your brand’s storytellers, promoting your company and its products to friends, professional peers and family? Many organizations have been slow to allow their employees access to social media at work. This reluctance places your brand at a competitive disadvantage. Let’s look at the possible reasons your team is slow to the social media trough.
Business owners nationwide were astounded when The New York Times reported that two Domino’s Pizza employees deliberately mishandled customers’ food orders in the restaurant’s kitchen, then posted the video of their grotesque pranks online. Within two days, thanks to the power of social media, more than a million disgusted viewers had watched the video, and Domino’s faced a public relations crisis. References to the prank were in five of the top 12 results of Google searches for “Dominos,” and discussions about it had spread throughout the internet.More...
Marketing professionals have long understood the importance of promoting their brand to external stakeholders. Ironically, as they implement marketing strategies, they frequently forget their most valuable internal connections: employees.
An article in Fast Company Design explains that employees are your brand — the creators and producers of the products or services you offer to the world. They are engaged and care about your company’s success. They understand your organization and can speak about you in an approachable and honest way. An article in the human resources publication, Talent Minded details the impact of employees who are also enthusiastic brand advocates as an incredible advantage against your competition.More...
There's a lot of talk about brand advocates in commerce and marketing circles recently. What isn’t generally explained, however, is exactly what a brand advocate is and why you should care so much about them.
In digital marketing and social media sales, a brand advocate is a person who speaks favorably about a brand or service, and shares positive word-of-mouth (WOM) messages with other people. In business terms a brand advocate is someone that can be a key to your success but isn't looking for personal compensation. Why do these advocates use social media to talk about brands? There may be many reasons but the key factor is that they want to help their connections - family, friends and business associates to make informed decisions. However it is these ‘informed’ decisions that can lead to the success and adoption of your products and services. More...
We are “brand advocate people” by history and experience. Kurryer is here to create a winning package for you and offers your company our expertise in online marketing, social media and brand advocacy. Your business is our priority and we look forward to sharing our cutting-edge social media techniques. More...