Curating Content for Effective Social Marketing - Part 2

Part 2 of 2 Know your industry, brand, audience, and content.
In our last post we looked at what content marketing and content curating is. Leaving us with the question: how do you aim that enhanced content in the right direction? It starts by knowing your industry, brand, audience, and your content. However, we must lay out more questions in order to begin to answer our first question “how do you aim that enhanced content in the right direction?”More...

Curating Content for Effective Social Marketing - Part 1

Part 1 of 2 What is content marketing/What is content curating?

Just recently Forbes wrote an article titled “5 Big Brands Confirm That Content Marketing Is The Key To You Consumer”, making claims such as “2012 has been the year of growth for content marketing.” So what is content marketing? Simply put it is a form of marketing that involves the creation or curating of content in order to attract and engage current or potential consumers for the purpose of profit.More...