NCA's Tom Gobeille on Security, Industry Trends and Marketing Needs

Rob Savette, Ethofy’s VP of sales and marketing, guest blogs today and delves into the world of cybercrime with Network Computing Architects.

I’ve known Thomas (Tom) Gobeille for a while now – he’s the president and CEO of Network Computing Architects (NCA). Based in the Seattle suburb of Bellevue, NCA is one of the top security consulting firms in the industry, and they recently deployed Kurryer among their sales force. 

Tom is a recognized thought leader in the IT world, and has a bird’s eye view into information security and other leading edge technologies. For this interview, Tom agreed to answer a few questions about the current threat landscape regarding cybercrime and what every business should consider. He also discussed some of the upcoming trends he sees among NCA’s own extensive partner network.

Rob: Are you seeing any new issues or trends emerging among your customers?More...

Challenges to encouraging employees to act as brand evangelists

Have you been hesitant to ask your employees to act as your brand’s storytellers, promoting your company and its products to friends, professional peers and family? Many organizations have been slow to allow their employees access to social media at work. This reluctance places your brand at a competitive disadvantage. Let’s look at the possible reasons your team is slow to the social media trough.

Business owners nationwide were astounded when The New York Times reported that two Domino’s Pizza employees deliberately mishandled customers’ food orders in the restaurant’s kitchen, then posted the video of their grotesque pranks online. Within two days, thanks to the power of social media, more than a million disgusted viewers had watched the video, and Domino’s faced a public relations crisis. References to the prank were in five of the top 12 results of Google searches for “Dominos,” and discussions about it had spread throughout the internet.More...

What can employees do as brand advocates?

Marketing professionals have long understood the importance of promoting their brand to external stakeholders. Ironically, as they implement marketing strategies, they frequently forget their most valuable internal connections: employees.

An article in Fast Company Design explains that employees are your brand — the creators and producers of the products or services you offer to the world. They are engaged and care about your company’s success. They understand your organization and can speak about you in an approachable and honest way. An article in the human resources publication, Talent Minded details the impact of employees who are also enthusiastic brand advocates as an incredible advantage against your competition.More...

Welcome to Kurryer’s new blog.

Twenty years ago, I was asked by my manager at Microsoft to become an evangelist for our product (Microsoft Access, wow!). My mission: to get our team members, other employees at Microsoft, and our partners to get to know Access, to know our competition, and to be able to tell the story of why Access was better.

I didn’t know it at the time but that was my first experience with brand advocacy – people, some closer than others, telling the story of my product. More...