The rise of the empowered salesperson

In recent months, the news media has been all over a story called “the rise of the empowered customer.” Experts proclaim that customers surpass salespeople in product knowledge.

In fact, the Kurryer team has already debated this state of affairs here on the blog.More...

NCA's Tom Gobeille on Security, Industry Trends and Marketing Needs

Rob Savette, Ethofy’s VP of sales and marketing, guest blogs today and delves into the world of cybercrime with Network Computing Architects.

I’ve known Thomas (Tom) Gobeille for a while now – he’s the president and CEO of Network Computing Architects (NCA). Based in the Seattle suburb of Bellevue, NCA is one of the top security consulting firms in the industry, and they recently deployed Kurryer among their sales force. 

Tom is a recognized thought leader in the IT world, and has a bird’s eye view into information security and other leading edge technologies. For this interview, Tom agreed to answer a few questions about the current threat landscape regarding cybercrime and what every business should consider. He also discussed some of the upcoming trends he sees among NCA’s own extensive partner network.

Rob: Are you seeing any new issues or trends emerging among your customers?More...

In the Game of Life, are you Greg the Fish Guy?

Do you remember playing The Game of Life as a kid? The classic board game is still going strong, with newly updated careers and life events. Times have changed, though. Now you can be sued for $100,000.

But can you guess the least desirable career card in the game deck? If you guessed salesperson, you’re right on the money.More...

What Futbol teaches us about selling

I’m a pretty big Futbol fan (being Argentine, it’s in my blood) and I was watching a game tonight before setting out to write a blog post.  As I thought about Futbol and Sales Enablement it struck me that “the beautiful game” as it’s called illustrates the most fundamental strategy to successful selling: space management.

Space is the difference between good and greatMore...

IBM's future - Mobile & Social Business

Earlier this week IBM reported their fourth quarter results and beat market expectations.  The company that was an IT powerhouse, then wasn’t, and is again, pulled in $29.3 billion in the quarter — certainly an impressive amount.  IBM’s numbers look very solid for this quarter and they’re offering some very good future expectations — and that bodes well for the economic recovery. 

But that’s not what this article is about.  This article is all about where IBM is telling us they’ll go.  If you read the commentary that goes with the results you’ll see this quote by Ginny Rometty, IBM CEO: “Looking ahead, we continue to invest to deliver innovations for the enterprise in key areas such as big data, mobile solutions, social business and security.” 

Wait.  What?
I get the big data piece — this is IBM after all and they’ve moved more bytes around than we can count and then stuffed them all into Watson, the supercomputer that won Jeopardy.  (By the way, if you want a quick laugh - check out this Fortune article on how Watson learned, and then was made to forget how to use profane language in its answers.)  But back to the point, I get big data and I get security.  Sure, those are IT/Enterprise staples.  IBM will be selling those two solutions until … well, you get the point.  But innovating in Mobile and Social Business?  That’s not the IBM we’ve known for years… is it?More...

Curating Content for Effective Social Marketing - Part 2

Part 2 of 2 Know your industry, brand, audience, and content.
In our last post we looked at what content marketing and content curating is. Leaving us with the question: how do you aim that enhanced content in the right direction? It starts by knowing your industry, brand, audience, and your content. However, we must lay out more questions in order to begin to answer our first question “how do you aim that enhanced content in the right direction?”More...

Challenges to encouraging employees to act as brand evangelists

Have you been hesitant to ask your employees to act as your brand’s storytellers, promoting your company and its products to friends, professional peers and family? Many organizations have been slow to allow their employees access to social media at work. This reluctance places your brand at a competitive disadvantage. Let’s look at the possible reasons your team is slow to the social media trough.

Business owners nationwide were astounded when The New York Times reported that two Domino’s Pizza employees deliberately mishandled customers’ food orders in the restaurant’s kitchen, then posted the video of their grotesque pranks online. Within two days, thanks to the power of social media, more than a million disgusted viewers had watched the video, and Domino’s faced a public relations crisis. References to the prank were in five of the top 12 results of Google searches for “Dominos,” and discussions about it had spread throughout the internet.More...

What can employees do as brand advocates?

Marketing professionals have long understood the importance of promoting their brand to external stakeholders. Ironically, as they implement marketing strategies, they frequently forget their most valuable internal connections: employees.

An article in Fast Company Design explains that employees are your brand — the creators and producers of the products or services you offer to the world. They are engaged and care about your company’s success. They understand your organization and can speak about you in an approachable and honest way. An article in the human resources publication, Talent Minded details the impact of employees who are also enthusiastic brand advocates as an incredible advantage against your competition.More...

What is a brand advocate?

There's a lot of talk about brand advocates in commerce and marketing circles recently. What isn’t generally explained, however, is exactly what a brand advocate is and why you should care so much about them.

In digital marketing and social media sales, a brand advocate is a person who speaks favorably about a brand or service, and shares positive word-of-mouth (WOM) messages with other people. In business terms a brand advocate is someone that can be a key to your success but isn't looking for personal compensation. Why do these advocates use social media to talk about brands? There may be many reasons but the key factor is that they want to help their connections - family, friends and business associates to make informed decisions. However it is these ‘informed’ decisions that can lead to the success and adoption of your products and services.

Kurryer - brand advocate empowerment

We are “brand advocate people” by history and experience. Kurryer is here to create a winning package for you and offers your company our expertise in online marketing, social media and brand advocacy. Your business is our priority and we look forward to sharing our cutting-edge social media techniques. More...