Rob Savette, Ethofy’s VP of sales and marketing, guest blogs today and delves into the world of cybercrime with Network Computing Architects.
I’ve known Thomas (Tom) Gobeille for a while now – he’s the president and CEO of Network Computing Architects (NCA). Based in the Seattle suburb of Bellevue, NCA is one of the top security consulting firms in the industry, and they recently deployed Kurryer among their sales force.
Tom is a recognized thought leader in the IT world, and has a bird’s eye view into information security and other leading edge technologies. For this interview, Tom agreed to answer a few questions about the current threat landscape regarding cybercrime and what every business should consider. He also discussed some of the upcoming trends he sees among NCA’s own extensive partner network.
Rob: Are you seeing any new issues or trends emerging among your customers?More...
No one said it would be easy. That’s the key finding of a recent Constant Contact survey of small businesses conducted earlier this year. When asked to compare whether it’s easier or harder to do business now than five years ago, 59 percent said it’s harder.More...
I’m a pretty big Futbol fan (being Argentine, it’s in my blood) and I was watching a game tonight before setting out to write a blog post. As I thought about Futbol and Sales Enablement it struck me that “the beautiful game” as it’s called illustrates the most fundamental strategy to successful selling: space management.
Space is the difference between good and greatMore...
I was recently looking for current statistics on what I call the “info-gap between sales and customers” and I came across some pretty stunning numbers (thanks to Motorola for sponsoring this Dec 2012 research):
3 out of 5 sales managers believe users are better
connected to information than their sales associates.
4 out of 5 sales associates believe improving communication
with managers would have a positive effect on shopper satisfaction.
I’ve been talking about this information gap for a while, and felt the numbers would be impressive, but even I thought these numbers are high. Remember the classic family game The Game of Life? If this were The Game of Sales then the customer would drive a Prius while the average sales associate feels they drive a Chevette. Not a fair match-up, is it?More...
Part 2 of 2 Know your industry, brand, audience, and content.
In our last post we looked at what content marketing and content curating is. Leaving us with the question: how do you aim that enhanced content in the right direction? It starts by knowing your industry, brand, audience, and your content. However, we must lay out more questions in order to begin to answer our first question “how do you aim that enhanced content in the right direction?”More...