Twenty years ago, I was asked by my manager at Microsoft to become an evangelist for our product (Microsoft Access, wow!). My mission: to get our team members, other employees at Microsoft, and our partners to get to know Access, to know our competition, and to be able to tell the story of why Access was better.
I didn’t know it at the time but that was my first experience with brand advocacy – people, some closer than others, telling the story of my product. More...